As Valentine's Day approaches, author Amy Stewart wants you to know a thing or two about the bouquets you give and get. Her new book "Flower Confidential" hits the stores this week and let me tell you, it will give you a lot to think about. Accurately subtitled “The Good, the Bad and the Beautiful in the Business of Flowers” this consummately-reported book about the cut-flower trade is a quintessential must read for flower lovers.Read my interview with Amy
to learn about her adventures as she traveled the world in search of the story behind the flowers. And check out her blog
. In the meantime, here are some of the fascinating things you'll learn from "Flower Confidential":
*Cut flowers are a $40 billion worldwide industry.
*Americans spend about $6.2 billion on approximately 4 billion cut flowers a year. That's about 10 million stems every day.
*Per capita spending on cut flowers is about $25 in this country. The Swiss top the list, spending more than $100 per person.
*About 2.9 billion stems or 78 percent of all cut flowers sold in America are imported, most of them from Columbia and Ecuador.
*Works in Ecuadorian flower farms make about $150 a month -- less than four cents for every rose sold.
*Americans buy 180 million roses -- most of them red -- for Valentine's Day.
*During the two weeks before Valentine's Day almost 15 million stems of Latin American flowers will arrive every day at Miami International Airport.
*More than one third of orders will be placed on Feb. 13 and another 22 percent will be called in on Valentine's Day.
Take that last item as a reminder to place your order. And do the planet a favor, ask for flowers that are certified as eco-friendly. It's something you'll be hearing more about in the future as the push for certification
grows. And it's something you'll truly appreciate after reading Amy's book.
Here are some of the florists featured in "Flower Confidential."
: Purveyors of organic blooms to buy online or by phone. 877-899-2468.
*b brooks fine flowers
: A network of speciality florists. 888-346-3356
*Flowers of the World
: A cutting-edge Manhattan shop. 800-582-0428